knowledge

know-how

Our strategic alignment

For more than 60 years, our focus on customers has determined how we act.

“Do the same things the same way… and right from the beginning!”

Klaus Endress, President of the Supervisory Board

Klaus Endress

In a world that is constantly changing, we remain at our customers’ side. We want to help them successfully manage this change by providing them with a competitive advantage. The robust, proven principles of nature help us to succeed. Internal standardization gives us outward flexibility.

Global megatrends impact markets and customers

Megatrends such as demographic change or digitalization impact our customers. And whatever impacts our customers also impacts us and our business. Even developments that at first glance do not appear to have anything to do with us, can change the framework. The rise and fall of the markets – also called volatility – impacts the economy. Societies change through individualization and pluralization – in other words a trend toward self-determined life and diverse ways of living.

And, politically speaking, we are faced today with a multipolar world. That means a world no longer dominated by large power blocks, but influenced by many centers of power distributed around the globe. We asked ourselves how we could best support our customers to deal with these challenges. The result is our Strategy 2020+.

Industry alignment

Industry alignment

Portfolio

Portfolio

Digital expertise

Digital expertise

International network

International network

Order & supply chain

Order & supply chain

Employee development

Employee development

Riskmanagement

Riskmanagement

Our path to the future: Strategy 2020+

Seven focal points form the core of our strategy. We will expand our expertise and skills in these areas by 2020.


  • Our customers should benefit from an even better alignment with the industries they operate in.
  • We want to better cover the needs of our customers with our portfolio of products, solutions and services.
  • We want to further exploit the opportunities that digitalization offers with our products and services and in the way we work together with our customers.
  • We want to further strengthen our international network.




  • We will continuously improve our order and supply chain.
  • We promote the development of our employees so that we can in turn support our customers in the future.
  • And we will continue to take only manageable risks in order to remain a reliable partner.

We align ourselves with our key industries

  • Food & beverage
  • Water & wastewater
  • Chemical
  • Life sciences
  • Oil & gas
  • Primaries & metals
  • Power & energy

Wir richten uns auf unsere Kernbranchen aus​​

Let me take a minute to go into more detail about the three issues that are most important to our customers. The first is industry alignment. Our customers operate in very different industries with very different requirements. We have totally aligned sales, service, marketing and production with these industries. This industry alignment allows us to offer our customers comprehensive consultation and support. And we can offer products, solutions and services that meet their needs and fit their applications.

We support our customers with digital expertise

Digitalization opens up new opportunities

  • In our products
  • With the data from our applications
  • In our interaction with customers

We support our customers with digital expertise

The next issue is related to digitalization, which creates completely new opportunities at various levels.

  • First, it expands the capability of our products. For example, Heartbeat technologyallows our measurement devices to constantly monitor themselves. This increases the reliability of our customers’ applications and prevents system downtime.
  • Second, apart from the actual measurements, our devices supply a wealth of other information that is derived from the process. By analyzing this information, we can make predictionsabout maintenance, for example, and let our customers know the right time to service their devices.
  • Third, we have various online and software toolsthat simplify our customers’ work and support them with all tasks, from engineering to ordering and delivery to installed base management.

A partner in the lab and in the process

  • Modern analysis technologies monitor product quality during the process
  • We also support our customers in the development lab and the quality lab

A partner in the lab and in the process

Another important element of our strategy is the analytical business. Our customers increasingly want to determine product quality while the production process is running. Modern optical technologies open up new opportunities in this area. For this reason we have deliberately strengthened the process analysis business in recent years. And with the acquisition of Analytik Jena and Kaiser Optical Systems, we opened up the market for laboratory analysis. This allows us to provide comprehensive support to our customers in the field of analysis in research and product development, quality control and process development as well as in production and environmental engineering.

Innovative from the start

Endress+Hauser’s development has been shaped by innovation from the very beginning. Our company founder registered the first patent in 1957. Today we own more than 7,000 patents and patent applications. Time and again we have established benchmarks through innovations such as Memosens technology in the field of liquid analysis or Heartbeat technology for self-monitoring measurement points.

New companies expand our expertise

We have repeatedly supplemented our expertise through targeted acquisitions and the creation of start-up companies. This is why the Endress+Hauser Group includes companies that operate under other names.


  • Innovative Sensor Technology IST AG is a successful manufacturer of primary sensors and in addition to Endress+Hauser supplies many other companies.
  • Under the well-established Analytik Jena brand, we provide the laboratory business with analytical instruments and bioanalytical systems.
  • Kaiser Optical Systems manufactures leading-edge Raman analyzers for process and laboratory applications.
  • SpectraSensors is a leading provider in the field of laser-based gas analysis.
  • Truedyne Sensors was created as a start-up in the area of microsystems technology. The company develops and markets tiny sensors for density measurements.